In simple terms, website engagement (or user engagement) is how long a person stays on your site and interacts with it.
Once you know your goals, it’s time to start doing the work.
Let’s categorize it into three steps:
Know your users’ motivations.
Design your website to sustain attention
Continuously get client feedback.
Website Engagement Ideas
Like a lot of things, your goal dictates your actions. And when it comes to user engagement, your business goal guides your strategy. Without it, you’d be shooting in the dark not knowing if you’re successful or not. As Bill Copeland says,
“The trouble with not having a goal is that you can spend your life running up and down the field and never score.” – Bill Copeland
So before you work on increasing website engagement, define your goals first.
For example, an eCommerce site’s goal is to make more sales. Considering this, your strategy may zero in on taking visitors closer to the add to cart button. How do you do this?
Try to Improve the content on product pages or make customer support better with a live chat feature. These measures will encourage visitors to stay longer which may result in more sales. On the other hand, a lead generation site’s goal is to get visitors to fill out a lead gen form. So your marketing strategy may focus on priming your audience so that they convert to leads.
How?
You could build up your blog content to position yourself as a thought leader in your industry. This boosts trust – an important ingredient in cultivating good customer relationships. As you can see, it’s different for every business. So it’s important to review your goals so you can take the proper steps. Once you know your goals, it’s time to start doing the work.
Let’s categorize it into four steps:
1.Know your users’ motivations.
2.Create Engaging idea.
3.Design your website to sustain attention.
4.Continuously get client feedback.
For example, an eCommerce site’s goal is to make more sales. Considering this, your strategy may zero in on taking visitors closer to the add to cart button. How do you do this?
Try to Improve the content on product pages or make customer support better with a live chat feature. These measures will encourage visitors to stay longer which may result in more sales. On the other hand, a lead generation site’s goal is to get visitors to fill out a lead gen form. So your marketing strategy may focus on priming your audience so that they convert to leads.
How?
You could build up your blog content to position yourself as a thought leader in your industry. This boosts trust – an important ingredient in cultivating good customer relationships. As you can see, it’s different for every business. So it’s important to review your goals so you can take the proper steps. Once you know your goals, it’s time to start doing the work.
Let’s categorize it into four steps:
1.Know your users’ motivations.
2.Create Engaging idea.
3.Design your website to sustain attention.
4.Continuously get client feedback.